5 Words and Phrases That Are Killing Your Sales—And What to Say Instead
In sales, every word matters. The wrong choice of words can erode trust, weaken your authority, and even cost you the deal. If you’ve ever found yourself wondering why some prospects suddenly go cold, your language might be the culprit.
Here are five words and phrases you should stop using immediately—and what to say instead to close more deals with confidence.
1. “Honestly”
Why It’s Harmful: Saying “honestly” can unintentionally imply that everything else you’ve said may not be as truthful.
✅ Better Alternative: Be direct and transparent—without a qualifier.
Instead of: “Honestly, this is the best option.”
Say: “This is the best option because…”
2. “Just Checking In”
Why It’s Harmful: This phrase makes you sound passive and uncertain, like you’re waiting for permission rather than leading the conversation.
✅ Better Alternative: Follow up with value and purpose.
Instead of: “Just checking in to see if you’ve decided.”
Say: “Following up to provide more insight as you make your decision.”
3. “I Think”
Why It’s Harmful: This weakens your authority. If you don’t sound confident, your prospect won’t be either.
✅ Better Alternative: Use definitive language.
Instead of: “I think this solution will work.”
Say: “This solution works because…”
4. “Does That Make Sense?”
Why It’s Harmful: It can come across as condescending, suggesting the prospect isn’t following along.
✅ Better Alternative: Invite engagement with confidence.
Instead of: “Does that make sense?”
Say: “How does that sound to you?” or “What are your thoughts on that?”
5. “Cheap” or “Cheaper”
Why It’s Harmful: It devalues your offering and shifts focus away from quality and results.
✅ Better Alternative: Highlight the benefits.
Instead of: “This is a cheaper option.”
Say: “This is the most cost-effective option because…”
Your Words Shape Your Success
Language can either build trust or destroy it. By being intentional with your word choices, you position yourself as an expert, maintain control of the conversation, and make it easier for prospects to say yes.
Tactical Tips for Stronger Sales Conversations
🔹 Practice, Practice, Practice
The best athletes don’t train during the game—they prepare beforehand. Role-play with a peer or manager to refine your language before stepping into a high-stakes conversation.
🔹 Read Your Messages Like a Buyer
Before sending an email or text, step into your prospect’s shoes. Would you respond to it? If not, tweak it until it feels compelling and valuable.
🔹 Hire a Coach
If you’ve tried the first two tips and still struggle with closing, a coach can help spot blind spots in your language and refine your communication for maximum persuasion.
Final Thought: You Can’t Baptize a Cat, and You Can’t Push a Rope
Sales isn’t about forcing people to buy—it’s about guiding them to a decision with clarity and confidence.
“Success isn’t about luck—it’s about consistency. Show up, do the work, and let discipline turn your dreams into reality.”
And as the year winds down, remember:
✔ Write out your biggest accomplishments for the year.
✔ Set your goals for 2025.
✔ Call your mom and tell her you love her.
Because at the end of the day, success in sales—and life—comes down to meaningful connections. 💡
Want a complete list of 52 Words that Work?
Send us an email to klyn@klynelsbury.com and we will email you the top converting phrases with industry examples.
