Imagine if your business had a 275% increase in closing percentage because that’s exactly what can happen from this one shift.
I’m sharing with you how one companies’ sales skyrocketed from a low 14% to an impressive 75% and how you can experience the same.
At the start of this year, a healthcare executive heard about the “Scale Your Sales Force” workshop and wanted to see if these tactics could drive growth for their company. Here’s what they were dealing with:
❌ Acting as the main salesperson, leaving no time for leadership tasks
❌ Struggling with inconsistent sales results
❌ Feeling overwhelmed and stretched too thin
❌ Facing trouble retaining talent
The result? Their sales were closing at only 14%.
The problem? Traditional sales playbooks weren’t cutting it. Many companies are now in a new era of sales, where technical experts, like engineers, accountants, and therapists, are expected to sell too—not just dedicated salespeople. This company needed a playbook designed for experts who also need to sell.
Here’s what happened next:
We built a simple, clear sales process that everyone could follow. And it worked.
Starting in June, we rolled out this step-by-step process. By October, their closing rate hit a remarkable 75%—a 275% improvement!
Why? Because a straightforward sales process changed everything.
If you’re a business owner or leader, ask yourself:
Do you have a process to create an increase in closing percentage?
By implementing a clear sales process, you’ll see:
🥉 Good Results:
With easy-to-follow steps, everyone on the team knew exactly what to do, making deals easier to close.
🥈 Better Results:
Documenting these steps allowed technical experts to feel comfortable within the structure. They practiced, implemented, and improved upon the process with their insights.
🥇 275% Improvement:
They had a process, shared it, and leaders got their time back. It was a win-win for everyone.
So if you want to see similar growth, consider simplifying your sales process. With the right structure, everyone thrives.
